A creative director building brand and content systems for digital identity, protocols, and culture at scale.
Graphic design and identity as the foundation. Taste as the filter. A cutting edge toolkit on top.
OpenPage
A brand built from zero. Voice, design, content, production, and creative team owned end to end.
OpenPage launched as a platform for digital identity, community, and partner integrations, built to support creators, collectors, and community. The work was a brand and content system that could hold across product, motion, social, co-brand, and IRL events. As ApeChain came online, OpenPage expanded with onchain badges and an avatar and wearables system for Otherside, minted on ApeChain. The brand had to be coherent on day one and hold up under campaign pressure.
Project Dragon. A world record set, on chain.
Designed the badge, directed the content, shipped the moment. Minted via OpenPage on ApeChain. A co-brand surface that reads as native to both Otherside and OP.
Motion posters. Cinemagraph craft on Otherside IP.
OSFM feed loop promoting an X Spaces conversation about Otherside. Built to stop a thumb mid-scroll and pull listeners into the room.
Channel branding and episode artwork extended into a thumbnail system on the OtherSpace FM YouTube channel. A living example of the same visual practice applied to long form programming.
Contributing to ApeChain. Art direction the community aligns with. A widely loved app.
Translating complexity into language people understand. Visual, verbal, in motion.
Co-brand lockups. Worlds rendered into product.
Partner lockups built so each brand reads native to itself. Product hardware rendered from inside the same world the brand already lives in.
Custom designed tools. Built to enable creators to direct their art.
DOPPEL
Brand system across 2D, 3D, and AI agents.
Doppel is a 3D world building platform where AI agents create voxel environments. The brand identity needed to survive in three contexts at once: 2D guidelines for humans, 3D rules for the world engine, and a machine readable spec for the agents themselves. Success meant one system that all three readers could trust.
A style guide. Built for 2D, 3D, and agents.
Style Guide
Full color palette, 21 world themes, world building guides. The visual reference designers and partners read first.
Voxel Preview
Interactive 3D voxel worlds rendered in real time with Three.js. 14 themes, applied at scene scale. The system in motion.
Agent Spec
Machine readable style guide. The file agents consume to build worlds that stay on brand without a human in the room.
Pulse
#B8FF5CThe heartbeat. Works across any foundation. On dark it glows electric, on light it pops fresh. Carries through every world the agents build.
{
"meta": {
"name": "Doppel World Style Guide",
"version": "2.0",
"aesthetic": "Intentional and expressive..."
},
"core_palette": {
"pulse_brand": {
"description": "Doppel's signature color.
The heartbeat. Works across any
foundation.",
"base": { "hex": "#B8FF5C" },
"usage": "Primary CTA, active states,
reward glow, logo mark."
}
},
"world_themes": {
"dark_themes": [
{ "id": "tech_forest",
"primary_colors": ["#FF0ACD", "#0BFFF0"]
}
]
}
}NANA LIFESTYLE
Personal brand as creative practice. Music, motion, set design, merch.
NANA LIFESTYLE runs as a label, production studio, and creative practice. The work was to hold music, video, set design, merch, and live events under one identity. MIKNNA lives inside it as the artist project. No marketing team. Just the practice, compounding across years.
Sonic identity meets visual identity. Across collaborators and continents.
Directed, produced, edited. Set design and styling alongside production teams.
Electric, MIKNNA, 2018. Independent direction across concept, shoot, and edit. Same visual practice that translates to brand film work.
Set design. Brand systems made physical.
Apparel as creative signal. Worn forward.
