A creative director building brand and content systems for digital identity, protocols, and culture at scale.
Graphic design and identity as the foundation. Taste as the filter. A cutting edge toolkit on top. Three projects below.
OpenPage
A brand built from zero. Voice, design, content, production, and creative team owned end to end.
A new brand standing up across product, partner integrations, and media with no internal creative team in place. Every launch and every co-brand has to ship from a single source of truth.
Owned the voice, the visual system, the content direction, and the production pipeline. Each partnership product moved through creative, copy, and motion under one creative direction. Directed contracted 3D artists and creatives to extend capacity without breaking the brand. The brand reads coherent across every surface. Voice was futuristic, next gen, community first, with a web3 twist.
Project Dragon. A world record set, on chain.
Designed the badge, directed the content, shipped the moment. Minted via OpenPage on ApeChain. A co-brand surface that reads as native to both Otherside and OP.
Motion posters. Cinemagraph craft on Otherside IP.
OSFM feed loop promoting an X Spaces conversation about Otherside. Built to stop a thumb mid-scroll and pull listeners into the room.
Channel branding and episode artwork extended into a thumbnail system on the OtherSpace FM YouTube channel. A living example of the same visual practice applied to long form programming.
Contributing to ApeChain. Art direction the community aligns with. A widely loved app.
Translating complexity into language people understand. Visual, verbal, in motion.
Co-brand lockups. Worlds rendered into product.
Partner lockups built so each brand reads native to itself. Product hardware rendered from inside the same world the brand already lives in.
Custom designed tools. Where creator enablement meets art direction.
op creator studio · glb analyzeropen ↗A QC tool for 3D avatars and wearables, shipped.
Loads a GLB, renders it in Three.js, runs structural checks against avatar and wearable specs, and surfaces pass / fail / warn at a glance. Designed and built end to end to catch export bugs before they reach the creator pipeline.
AI-powered MML builder for the Otherside Vibe Maker.
Designed and shipped end to end as a solo build. Concept, product strategy, UI, UX, and front end architecture all under one set of hands. Helps creators generate Otherside MML scenes through an AI-assisted workflow.
DOPPEL
Brand system across 2D, 3D, and AI agents.
A brand identity has to survive in 2D, 3D, and AI generated contexts where no human is in the room.
A system architected in three formats. Visual guidelines for humans, 3D world rules for environments, and a markdown spec agents can ingest to maintain integrity in generative work. Same source of truth, three readers.
A style guide. Built for 2D, 3D, and agents.
Style Guide
Full color palette, 21 world themes, world building guides. The visual reference designers and partners read first.
Voxel Preview
Interactive 3D voxel worlds rendered in real time with Three.js. 14 themes, applied at scene scale. The system in motion.
Agent Spec
Machine readable style guide. The file agents consume to build worlds that stay on brand without a human in the room.
Pulse
#B8FF5CThe heartbeat. Works across any foundation. On dark it glows electric, on light it pops fresh. Carries through every world the agents build.
{
"meta": {
"name": "Doppel World Style Guide",
"version": "2.0",
"aesthetic": "Intentional and expressive..."
},
"core_palette": {
"pulse_brand": {
"description": "Doppel's signature color.
The heartbeat. Works across any
foundation.",
"base": { "hex": "#B8FF5C" },
"usage": "Primary CTA, active states,
reward glow, logo mark."
}
},
"world_themes": {
"dark_themes": [
{ "id": "tech_forest",
"primary_colors": ["#FF0ACD", "#0BFFF0"]
}
]
}
}NANA LIFESTYLE
Independent creative direction across music, video, and merch.
An independent creative practice across music, video, and merch with no marketing team behind it.
Personal brand as operating system. The label, the artist, and the visual practice all sit inside it. Culture and craft compounding across formats. MIKNNA lives inside it as a parallel artist identity, sharing the spine without diluting it.
Creative direction and production for artist identity, end to end. Visual brand, press kits, merchandising, touring rollouts, and album artwork all built and held under one creative practice. MIKNNA scaled to 10M+ streams and two continental tours on this system.
Across collaborators and continents.
Music videos. Brand films. Same craft.
Electric, MIKNNA, 2018. Independent direction across concept, shoot, and edit. Same visual practice that translates to brand film work.
Set design. Brand systems made physical.
Apparel for creatives without excuses. A signal to the next generation.
